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Business Coaching; Learning to Change with the Market and Times

By: Kris Koonar

Business coaching is necessary for surpassing the current levels of performance and productivity. The challenges faced by todays organizations in terms of reinvention, reengineering, reorganizing and right sizing has forced them to utilize business coaching in order to compete in the current market environment. For the proper growth of any organization, it is necessary to have executives who are up-to-date with the recent trends and have beliefs, values, attitudes, motivation and thoughts that will drive them to excel. Business coaching provides the perfect platform for developing personal skills and behaviors that are necessary for implementing organizational changes and initiating the learning process.

Business coaching is required both at the executive and the managerial level for understanding the organizations current position and to decide its future growth patterns. Apart from effecting educational development and experience, coaching also provides objective feedbacks and acts as a critical tool for successfully engineering organizational change. For adapting to the rapidly shifting marketplace, organizations need to change their approach. However, this is often difficult to implement as people and organizations are naturally resistant to change. Business coaching has become a very effective tool for initiating productive changes in individuals, teams, and systems by enabling leaders, managers, and employees to uncover potential that might otherwise go untapped.

With the growing realization that profits, productivity, and customer satisfaction are the outcomes of performance rather than the cause, business coaching courses have started focusing more on leadership issues, cultural factors and the learning and development practices that drive performance. The goal of business coaching is not to be an alternative vehicle of managerial control, but rather it concentrates on empowering and delegating to create a culture of responsibility and self-generated, commitment-based actions. Coaching is certainly more than just a technique as it involves viewing the organization in a different perspective and working through relationships, dialogue and feedback for harnessing future potential and growth. It provides organizations with the capability of altering or shifting current work methods, internal and external communications and the framework within which employees normally operate. Business coaching has thus become very critical for modifying or creating an effective work environment that is more adaptable to change and growth.

Business coaching allows managers to play the role of professional business coaches for meeting organizational challenges and motivating others in their work environment. It creates the awareness among managers that by acting as coaches they can transform or create an organizational culture that is more receptive to change and open to new possibilities. Managers as coaches learn to increase self-awareness decide when and how to take action, find creative solutions, consider opinions and feedback from fellow employees, set targets, make appropriate requests, decrease hostility, and reduce stress and negative emotions in the workplace.

Coaching managers provide many direct benefits to the organization as managers get a clear idea about their commitments as well as those of the organization. They learn how to generate and maintain effective relationships, which in turn increases the levels of trust and accountability in the organization. Their understanding of organizational and interpersonal dynamics is increased considerably, allowing them to empower themselves and others to achieve organizational objectives. They learn how to take calculated risks for producing results aligned with organizational vision. They also learn to develop the right kind of unity and team spirit that will powerful work relationships that help achieve extraordinary results.

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