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Keyword selection For SEO - Part 2

By: Alfredo Trabulsi

Check your competition

It also helps if you took the time to search for keywords or phrases that your competitors are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “cars”, which a lot or most of your competitors are using as well, and if their web page's are ranked high up in the search engine’s index, then you might have a difficult time going up against that.

Use your location

You can also improve your odds of getting a much better page ranking result if you include your location to the keyword or phrase that you are trying to use. Let’s say your business is located somewhere in Minnesota, by just adding the word “Minnesota” to your keyword selection (“Minnesota second-hand sports cars”), you can fair better in your page ranking. On the other hand, this type of method usually entails that people are planning on meeting you in person when they do searches like this, so make sure that you only use this technique if you are open to the idea of them visiting you in person.

Use your niche

Constantly try to choose the keyword that you focus in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your company, but if the search volume of users is leaning towards one that isn’t your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your web page's content.

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