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Proximity marketing software – real chance and trend

By: Clint Jhonson

Bluetooth advertising registers among the freshest methods of making a product well known. A method as young as the end of 2005 is gaining ground, and quickly. It also enters the range of techniques labeled in terms of proximity marketing.

Bluetooth advertising limits to a specific area; more precisely, it is about distributing commercial ads into this pre-determined space. In order to send and receive such messages, you must comply with two requirements. First, you have to be within the desired location. Second, you must own the corresponding equipment. If you are the sender, you must also have good proximity marketing software installed on your device. Sending may take place by means of a traditional localized broadcast or targeted only to individuals, known to reside within the specified zone.

After one has installed the proximity marketing software, one will notice that it can generally pattern its performance to virtually any type of content. This includes various kinds of media (at cultural events, for example), informative bits (such as tips on local public facilities of any sort) as well as pure advertising. Of course, bluetooth advertising does not function like spam – before anything, a person receives a message after having received the question of whether he or she would like to receive the free content.

Determining the desired location for bluetooth advertising can take place in a variety of methods. For example, the transmission of the message can happen to all the cellular phones that are in the same area cell. In addition, the range of a transmitter may include a bluetooth or WiFi device. Finally, a phone or computer with active GPS can enable it to draw specific content from online servers.

Moreover, it is possible to use other filtering methods in certain situations. For example, if there is an ad for a local hotel or tourist attraction, once can target the message only towards the devices registered in a different location. Time is also an important factor of the issue. Events such as conferences or meetings are, for a case in point, excellent opportunities for efficient bluetooth advertising.

Since bluetooth is a short-range wireless system, it is top of the list when it comes to designing suitable proximity marketing software. Essentially, the process includes setting up a device with the software in a certain location and sending text, images or audio files to compatible devices within a specified range. It is that simple. Drawbacks do exist, however, particularly when it comes to available phones or laptops. Until recently, for example, most phones had their bluetooth option turned “off” or “on” but not “discoverable”, mainly in order to save up battery power (especially since bluetooth mobiles usually also have a whole range of other options and facilities which eat up energy quite quickly).

There is also a solution to this, though. Traditional media ideally accompany efficient proximity marketing software and equipment. Specifically, posters, screens or field teams may make people aware of the advertising that takes place in the area, and encourage them to make sure their bluetooth option is on, so that they should be able receive the material. However, the newest mobiles have the option activated by default, in order to make the connection with car kits and headsets easier.

Article Source: http://www.articlekingpro.com

An efficient publicity campaign nowadays simply must include bluetooth advertising. If equipped with the right proximity marketing software, you can send advertising content to all the devices within a specific area, and results will not cease to amaze.

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