Search our Article Directory:

Home | Business | Advertising


The Startling Facts of Successful Radio Advertising for Internet and Brick and Mortar Businesses.

By: Dennis Francis

Radio is still surprisingly easy on the pocket for advertising. The radio commercial has been entertaining the public for about a century. Many small businesses give this medium a pass because of the misconception of the return on investment.

Radio intrudes into the mind of the listeners. The power of radio promotions is two-fold. The right stations and demographic target coupled with a steady delivery of your message will yield the best results. Like Direct Mail, you must have a definite idea of who your most profitable market is and conduct a campaign to brand your message in their minds.
Radio works by familiarizing your prospects with your brand through association. When they first hear your commercial, there usually is no major response.

So you see, to expect instant results is naive at best and counter productive. The process will also depend on the correct sequence of frequency – by that I mean will you run the ad four times a day for 20 weeks or 12 times a day for 15 weeks? Are you appealing to the folks who listen to the local shock jock in the morning or the smooth talking DJ in the rush hour traffic going home?

First, you will need to construct your plan, identify your challenges, and your unique advantages and benefits. Then make up your mind about what you want to acomplish.

The distinct advantage of radio is its pinpoint accuracy of targeting. You won’t be spending money on unqualified prospects or those who aren’t likely to be interested in what you sell.

Recent trends show radio is quickly merging with the Internet in a synergistic balance. The medium allows you to focus your message to a tightly targeted audience.

Here are some facts about the power of radio
1)Google now sells radio advertising online.

2) One in five has listened to online Radio in the last month.

3) Radio reaches 94% of college grads age 18+.

4) Weekly online radio audience remains steady over the Past Year.

5) Radio reaches 233 million listeners over the course of a week.

6) Radio reaches 85% of likely voters.

7) Radio Advertising used in conjunction with newspaper advertising increased brand recall almost 3 times than newspaper advertising alone.

8) Setting online radio aside, there are over 10,600 commercial stations licensed in the United States.

If this is the first time you're buying air time, call a few stations. You will get a much better deal by buying advertising packages. Stations will sell you multiple commercials at different times of the day to run over weeks or months. The price of individual spots can drop significantly.

Sixty second ads are usually a better deal than 30 second ads. They only cost a few dollars more and double the time your message is on the air. End with your phone number, store address, or web site URL so listeners can remember it. The advantages of radio are tremendous.

Radio advertising is not going away anytime soon. Use in conjunction with your Internet marketing for fantastic results.

Article Source: http://www.articlekingpro.com

Dennis Morales Francis is a small business coach and the author of “Double My Revenues In 12 Moths or Less” and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to www.DoubleMyRevenues.com/money.html to get your FREE copy now before it's too late!

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Advertising Articles Via RSS!
Additional Articles From - Home | Business | Advertising
Sign Up for a free Article King Pro account or learn more.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
About Us
Link to Us
Contact Us
Copyright & DMCA
Privacy Policy
Terms of Service


Most Recent Articles

Powered by Article Dashboard