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The negative side of Subliminal Advertising

By: Greg Frost

Due to the complexity of our human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and not forgetting the subconscious level. This last level is one which is incapable of logic or reasoning abilities, and is unable to discern between what is real and what is fictional.

Subliminal messages that are sent into the subconscious mind gives it the basis to grow the message into reality. It is a form of thought-controlling, as there is a communication linkage between the subconscious and the conscious mind, causing it to affect each other. Thus, there has been much controversy surrounding the use of these subliminal messages, as inaudible persuasive messages have been used to manipulate the audience. Such incidents are commonly found in commercials and advertising, and in rock music. Huge amounts of criticism has also been placed on the use of insidious subliminal messages to increase profits.

Subliminal messages placed into advertising or subliminal advertising, are usually in the form of brief visual or audio messages that our brain does not consciously register what it has seen or heard. There is usually a less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. However, very few marketing agencies strife to input such messages due to the strong impact that they can have on the audience, which would result in overwhelming bad press that would be received if the subliminal message was detected. This puts off any potential advantages that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means you’re likely to buy something that quenches your thirst only if you were already thirsty anyway. Subliminal messages are thus more effective in priming a target audience to choose one brand over another, rather than in recreating an actual need for the product.

Whilst it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without your awareness of it, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

Article Source: http://www.articlekingpro.com

Greg Frost is an authority figure in the subconscious mind field and director of ChargedAudio, a company that provides a variety of subliminal cds for self improvement. Grab your free "Ultimate Success Unleashed" Subliminal Cd today at www.chargedaudio.com/freesubliminal.html

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