Ben Kemp's Articles in Web Design

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A Rose By Any Other Name May Smell as Sweet - But Do YOUR File Names Stink? File naming is an element of SEO that most people pay little attention to, yet its a crucial issue for two key reasons. 1st, when one of your pages shows up within Search Engine Page Results, the URL can entice a visitor to click the link and visit your site. 2nd, when search engine spiders are trying to figure out what your site is about, giving them keywords in file names makes a difference. Google Supplemental Results Index - aka - The Other Crap We Found Google Supplemental Results Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarecely decide if there was a difference between them. Website Business Risk Management Is placing all the eggs in one basket, in the form of 1-stop shop website design, maintenance & hosting the best option? In my opinion, it most definitely is not! Keeping all website elements separate is sound business risk management practice! Outsourcing SEO - Web Designers Take Note! Web design and SEO are different disciplines, but offer synergies and opportunities for strategic alliances... Search Engine Optimisation Explained: Part 2 Part 2 of a 2-part article outlining the major issues and elements of SEO, aimed at informing web site owners of aspects of their site that may need evaluation.

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A Rose By Any Other Name May Smell as Sweet - But Do YOUR File Names Stink?
File naming is an element of SEO that most people pay little attention to, yet its a crucial issue for two key reasons. 1st, when one of your pages shows up within Search Engine Page Results, the URL can entice a visitor to click the link and visit your site. 2nd, when search engine spiders are trying to figure out what your site is about, giving them keywords in file names makes a difference.
Google Supplemental Results Index - aka - The Other Crap We Found
Google Supplemental Results Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarecely decide if there was a difference between them.
Website Business Risk Management
Is placing all the eggs in one basket, in the form of 1-stop shop website design, maintenance & hosting the best option? In my opinion, it most definitely is not! Keeping all website elements separate is sound business risk management practice!
Outsourcing SEO - Web Designers Take Note!
Web design and SEO are different disciplines, but offer synergies and opportunities for strategic alliances...
Search Engine Optimisation Explained: Part 2
Part 2 of a 2-part article outlining the major issues and elements of SEO, aimed at informing web site owners of aspects of their site that may need evaluation.