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Cheryl A. Clausen's Articles in Sales

  • What You Say & How You Communicate with Your Prospect is Everything in Insurance Sales
    That is the problem isn’t it. You don’t know what to say to a prospect to get their interest. You don’t know what to say to get them to want to know more.
  • What You Say & How You Communicate with Your Prospect is Everything in Insurance Sales
    That is the problem isn’t it. You don’t know what to say to a prospect to get their interest. You don’t know what to say to get them to want to know more.
  • When You Help Clients You Increase Sales – Selling Insurance
    When you think about helping clients you may think about helping individuals with insurance protection, helping companies with benefits packages, and helping people with investment tools. Yep, those are definitely ways you can help clients. So why don’t more people let you help them?
  • Selling Insurance - How Easily Can You Create Business Opportunities that Didn't Exist Before?
    Unless you’re an order taker that’s what sales is all about, creating business opportunities that would not exist otherwise. Most traditional approaches to sales generate a 2-5% return from the opportunities you try to create. That’s a very low rate of return from a whole lot of effort.
  • Selling Insurance - How Easily Can You Create Business Opportunities that Didn't Exist Before?
    Unless you’re an order taker that’s what sales is all about, generating business opportunities that would not exist otherwise. Most traditional approaches to sales generate a 2-5% return from the opportunities you try to create. That’s a very low rate of return from a whole lot of effort.
  • Selling Insurance - How Easily Can You Create Business Opportunities that Didn't Exist?
    Unless you’re an order taker that’s what sales is all about, generating business opportunities that would not exist otherwise. Most traditional approaches to sales generate a 2-5% return from the opportunities you try to create. That’s a very low rate of return from a whole lot of effort.
  • Don't Do this or You Lose
    In a recent Life Insurance Selling article Paul D. Kaplan states, “The insurance industry has bred a bunch of order-takers.” You may not think you’re an order-taker, and even if you are you may not understand why being an order-taker is bad for you. When you’re just an order-taker you lose and you lose big.
  • Stuck on the Feast & Famine Roller Coaster?
    Do you go from walking on air grinning ear to ear over your next commission to needing a ladder to step up to the curb because your bank account is empty and you’re thinking you’re going to have to get out of the insurance business? Do you accept this as just the way things are in the insurance business? Are you tired of living on “hopium” hoping you’re going to sell somebody something sometime soon?
  • Stuck on the Feast & Famine Roller Coaster?
    Do you go from walking on air grinning ear to ear over your next commission to needing a ladder to step up to the curb because your bank account is empty and you’re thinking you’re going to have to get out of the insurance business? Do you accept this as just the way things are in the insurance business? Are you tired of living on “hopium” hoping you’re going to sell somebody somewhere sometime soon?
  • Get Off the Feast & Famine Roller Coaster?
    Do you go from walking on air grinning ear to ear over your next commission to needing a ladder to step up to the curb because your bank account is empty and you’re thinking you’re going to have to get out of the insurance business? Do you accept this as just the way things are in the insurance business? Are you tired of living on “hopium” hoping you’re going to sell somebody somewhere sometime soon?
  • Get Off the Feast & Famine Roller Coaster?
    Do you go from walking on air grinning ear to ear over your next commission to needing a ladder to step up to the curb because your bank account is empty and you’re thinking you’re going to have to get out of the insurance business? Do you accept this as just the way things are in the insurance business? Are you tired of living on “hopium” hoping you’re going to sell somebody something sometime soon?
  • Get Off the Feast & Famine Roller Coaster?
    Do you go from walking on air grinning ear to ear over your next commission to needing a ladder to step up to the curb because your bank account is empty and you’re thinking you’re going to have to get out of the insurance business? Do you accept this as just the way things are in the insurance business? Are you tired of living on “hopium” hoping you’re going to sell somebody something sometime soon?
  • Stuck on the Feast & Famine Roller Coaster?
    Do you go from walking on air grinning ear to ear over your next commission to needing a ladder to step up to the curb because your bank account is empty and you’re thinking you’re going to have to get out of the insurance business? Do you accept this as just the way things are in the insurance business? Are you tired of living on “hopium” hoping you’re going to sell somebody somewhere sometime soon?
  • Get Off the Feast & Famine Roller Coaster?
    Do you go from walking on air grinning ear to ear over your next commission to needing a ladder to step up to the curb because your bank account is empty and you’re thinking you’re going to have to get out of the insurance business? Do you accept this as just the way things are in the insurance business? Are you tired of living on “hopium” hoping you’re going to sell somebody something sometime soon?
  • Stuck on the Feast & Famine Roller Coaster?
    Do you go from walking on air grinning ear to ear over your next commission to needing a ladder to step up to the curb because your bank account is empty and you’re thinking you’re going to have to get out of the insurance business? Do you accept this as just the way things are in the insurance business? Are you tired of living on “hopium” hoping you’re going to sell somebody somewhere sometime soon?
  • Are You Losing $200 a Day?
    If you’re target income is $100,000 and you’re at $50,000 now every day you don’t move closer to hitting your target you’re throwing away $200 in immediate income. When you account for the time value of money this number becomes almost frightening. So why would any sane person allow this to happen?
  • Are You Missing Out on $200 a Day?
    If you’re target income is $100,000 and you’re at $50,000 now every day you don’t move closer to hitting your target you’re throwing away $200 in immediate income. When you account for the time value of money this number becomes almost staggering. So why would any sane person allow this to happen?
  • Are You Missing Out on $200 a Day?
    If you’re target income is $100,000 and you’re at $50,000 now every day you don’t move closer to hitting your target you’re throwing away $200 in immediate income. When you account for the time value of money this number becomes almost staggering. So why would any rational person allow this to happen?
  • Are You Missing Out on $200 a Day?
    If you’re target income is $100,000 and you’re at $50,000 now every day you don’t move closer to hitting your target you’re throwing away $200 in immediate income. When you account for the time value of money this number becomes almost staggering. So why would any rational person allow this to happen?
  • Are You Missing Out on $200 a Day?
    If you’re target income is $100,000 and you’re at $50,000 now every day you don’t move closer to hitting your target you’re throwing away $200 in immediate income. When you account for the time value of money this number becomes almost staggering. So why would any sane person allow this to happen?
  • Are You Missing Out on $200 a Day?
    If you’re target income is $100,000 and you’re at $50,000 now every day you don’t move closer to hitting your target you’re throwing away $200 in immediate income. When you account for the time value of money this number becomes almost staggering. So why would any sane person allow this to happen?
  • Are You Missing Out on $200 a Day?
    If you’re target income is $100,000 and you’re at $50,000 now every day you don’t move closer to hitting your target you’re throwing away $200 in immediate income. When you account for the time value of money this number becomes almost frightening. So why would any rational person allow this to happen?
  • Pre-approach Letters Keeping You from Selling Insurance?
    Are you using pre-approach letters in an effort to secure appointments? How well are those letters working for you? If your results are less than you’d like this article will help you make some adjustments to those letters and improve your insurance sales outcomes.
  • Pre-approach Letters Keeping You from Selling Insurance?
    Are you using pre-approach letters in an effort to get appointments? How well are those letters working for you? If your results are less than you’d like this article will help you make some adjustments to those letters and improve your insurance sales outcomes.
  • Pre-approach Letters Stopping You from Selling Insurance?
    Are you using pre-approach letters in an effort to secure appointments? How well are those letters working for you? If your results are less than you’d like this article will help you make some adjustments to those letters and improve your insurance sales results.
  • Pre-approach Letters Stopping You from Selling Insurance?
    Are you using pre-approach letters in an effort to get appointments? How well are those letters working for you? If your results are less than you’d like this article will help you make some changes to those letters and improve your insurance sales outcomes.
  • Pre-approach Letters Stopping You from Selling Insurance?
    Are you using pre-approach letters in an effort to secure appointments? How well are those letters working for you? If your results are less than you’d like this article will help you make some adjustments to those letters and improve your insurance sales outcomes.
  • Pre-approach Letters Stopping You from Selling Insurance?
    Are you using pre-approach letters in an effort to get appointments? How well are those letters working for you? If your results are less than you’d like this article will help you make some adjustments to those letters and improve your insurance sales results.
  • Pre-approach Letters Stopping You from Selling Insurance?
    Are you using pre-approach letters in an effort to get appointments? How well are those letters working for you? If your results are less than you’d like this article will help you make some adjustments to those letters and improve your insurance sales outcomes.
  • Pre-approach Letters Keeping You from Selling Insurance?
    Are you using pre-approach letters in an effort to get appointments? How well are those letters working for you? If your results are less than you’d like this article will help you make some changes to those letters and improve your insurance sales outcomes.
  • What Exactly are You Selling When?
    It can be difficult to sell insurance especially when you’re trained to sell the wrong thing at the wrong time. That’s exactly what your typically insurance sales training sets you up to do, consistently selling the wrong thing at the wrong time. It rarely works to approach any process in the wrong order, and it’s especially problematic in this situation.
  • What Exactly are You Selling When?
    It can be difficult to sell insurance especially when you’re taught to sell the wrong thing at the wrong time. That’s exactly what your typically insurance sales training sets you up to do, consistently selling the wrong thing at the wrong time. It rarely works to approach any process in the wrong order, and it’s especially problematic in this situation.
  • What Exactly are You Selling When?
    It can be difficult to sell insurance especially when you’re trained to sell the wrong thing at the wrong time. That’s exactly what your typically insurance sales training sets you up to do, consistently selling the wrong thing at the wrong time. It rarely works to approach any process in the wrong order, and it’s especially problematic in this situation.
  • Really – the Faster You Chase the Faster They Run from You the Insurance Salesman
    How many people are you following-up with right now? I’ll bet you have a lot of people in your CRM that you’re contacting every couple months to just “follow-up”. Now let’s be real honest painfully honest with each other. How many of these people are actually ever going to become clients?
  • Really – the Harder You Chase the Harder They Run from You the Insurance Salesman
    How many people are you following-up with right now? I’ll bet you have a lot of people in your CRM that you’re contacting every couple months to just “follow-up”. Now let’s be real honest painfully honest with each other. How many of these people are actually ever going to become clients?
  • Really – the Harder You Chase the Harder They Run from You the Insurance Salesman
    How many people are you following-up with right now? I’ll bet you have a lot of people in your CRM that you’re contacting every couple months to just “follow-up”. Now let’s be real honest painfully honest with each other. How many of these people are actually ever going to become clients?
  • Really – the Harder You Chase the Harder They Run from You the Insurance Salesman
    How many people are you following-up with right now? I’ll bet you have a lot of people in your CRM that you’re contacting every couple months to just “follow-up”. Now let’s be real honest painfully honest with each other. How many of these people are actually ever going to become clients?
  • Really – the Faster You Chase the Harder They Run from You the Insurance Salesman
    How many people are you following-up with right now? I’ll bet you have a lot of people in your CRM that you’re contacting every couple months to just “follow-up”. Now let’s be real honest painfully honest with each other. How many of these people are actually ever going to become clients?
  • Really – the Faster You Chase the Faster They Run from You the Insurance Salesman
    How many people are you following-up with right now? I’ll bet you have a lot of people in your CRM that you’re contacting every couple months to just “follow-up”. Now let’s be real honest painfully honest with each other. How many of these people are actually ever going to buy from you?
  • Really – the Harder You Chase the Faster They Run from You the Insurance Salesman
    How many people are you following-up with right now? I’ll bet you have a lot of people in your CRM that you’re contacting every couple months to just “follow-up”. Now let’s be real honest painfully honest with each other. How many of these people are actually ever going to become clients?
  • Help - How Do You Find People to Buy Insurance?
    This sounds like a reasonable question, and one I get asked a lot. When I get asked this question it’s a clear signal to me you’re in trouble. You don’t know how to build an insurance business.
  • Selling Products is for Wimps
    Service sales professionals are the real players. Why do I say that? I say that because the sales experience should be a night and day difference for the buyer. The way an experienced sales professional sells your services should differentiate you, and set you apart from other sales people. The potential client shouldn't even think of you as a sales person at all.
  • Selling Products is for Weenies
    Service sales professionals are the real players. Why do I say that? I say that because the sales experience should be a night and day difference for the buyer. The way an experienced sales professional sells should differentiate you, and set you apart from other sales people. The potential client shouldn’t think of you as a sales person at all.
  • Selling Products is for Wimps
    Service sales professionals are the real players. Why do I say that? I say that because the sales experience should be un-recognizibly different for the buyer. The way an experienced sales professional sells should differentiate you, and set you apart from other sales people. The potential client shouldn’t think of you as a sales person at all.
  • Selling Products is for Wimps
    Service sales professionals are the real players in sales. Why do I say that? I say that because the sales experience should be a night and day difference for the buyer. The way an experienced sales professional sells should differentiate you, and set you apart from other sales people. The potential client shouldn’t think of you as a sales person at all.
  • Selling Products is for Wimps
    Service sales professionals are the real players in sales. Why do I say that? I say that because the sales experience should be a night and day difference for the buyer. The way an experienced sales professional sells your services should differentiate you, and set you apart from other sales people. The potential client shouldn’t think of you as a sales person at all.
  • If You Think Sales is Just a Numbers Game its Very Hard to Increase Sales
    Every time I hear someone say, “sales is just a numbers game” it sets my temper off like a rocket on the fourth of July. What makes me the maddest is that millions of sales people and business owners think and believe this out and out lie. It’s one of those things people believe just because they’ve heard it so often.
  • If You Think Sales is Just a Numbers Game You'll Find it Very Hard to Increase Sales
    Every time I hear someone say, “sales is just a numbers game” it sets my temper off like a rocket on the fourth of July. What makes me the maddest is that millions of sales people think and believe this out and out lie. It’s one of those things people believe just because they’ve heard it so often.
  • If You Think Sales is Just a Numbers Game You'll Find it Very Hard to Increase Sales
    Every time I hear someone say, “sales is just a numbers game” it sets my temper off like a rocket on the fourth of July. What makes me the maddest is that millions of sales people think and believe this out and out lie. It’s one of those things people believe just because they’ve heard it so often.
  • The Key to Using Objections to Increase Sales
    When a prospect tells you an objection your stomach starts to churn, your mouth dries up, and your throat swells shut. Many of you fear objections rather than embracing them, and using objections to make the sale for you. It doesn’t have to be that way.
  • The Key to Using Objections to Increase Sales
    When a prospect gives you an objection your stomach starts to churn, your mouth dries up, and your throat swells shut. Because you fear objections rather than embracing them, and using objections to make the sale for you. It doesn’t have to be that way.
  • The Key to Handling Objections to Increase Sales
    When a prospect gives you an objection your stomach starts to churn, your mouth dries up, and your throat swells shut. Because you fear objections rather than embracing them, and using objections to make the sale for you. It doesn’t have to be that way.
  • The Key to Handling Objections to Increase Sales
    When a prospect gives you an objection your stomach starts to churn, your mouth dries up, and your throat swells shut. Many of you fear objections rather than embracing them, and using objections to make the sale for you. It doesn’t have to be that way.
  • If I Only had a List…I Could Increase Sales
    Did you watch the Wizard of Oz? In that childhood classic The Tin Man laments how things would be different if…he only had a heart. The Scarecrow wants a brain, and The Cowardly Lion wants courage. Do you recall what happened when Dorothy and her band of motley buddies peaked behind the curtain in Emerald City and saw the great Wizard of Oz?
  • A Tale of Two Insurance Producers: What does the Winner Know?
    Kim and Pat started in business on the same day aligning themselves with the same insurance provider. They hit it off immediately; however, as much as they liked each other they also realized they’re in competition for the same business. They were both eager to start their new businesses and confident in their success.
  • Increase Sales by Not Talking Yourself Out of Sales
    The more you talk. The longer you talk. The more likely you are to talk your way right out the door. As you speak you’re unwittingly laying little land mines for yourself that blow the whole deal.
  • A Tale of Two Insurance Producers: What does the Successful One Know?
    Kim and Pat started in business on the same day aligning themselves with the same insurance provider. They hit it off immediately; however, as much as they liked each other they also realized they’re in competition for the same business. They were both eager to start their new businesses and confident in their success.
  • A Tale of Two Insurance Producers: What does the Successful One Know?
    Kim and Pat started in business on the same day aligning themselves with the same provider. They hit it off immediately; however, as much as they liked each other they also realized they’re in competition for the same business. They were both eager to start their new businesses and confident in their success.
  • A Tale of Two Insurance Producers: What does the Successful One Know?
    Kim and Pat started in business on the same day aligning themselves with the same insurance provider. They hit it off immediately; however, as much as they liked each other they also realized they’re in competition for the same business. They were both eager to start their new businesses and confident in their success.
  • A Tale of Two Insurance Producers: What does the Successful One Know?
    Kim and Pat started in business on the same day aligning themselves with the same provider. They hit it off immediately; however, as much as they liked each other they also realized they’re in competition for the same business. They were both eager to start their new businesses and confident in their success.
  • A Tale of Two Insurance Producers: What does the Successful One Know?
    Kim and Pat started in business on the same day aligning themselves with the same provider. They hit it off immediately; however, as much as they liked each other they also realized they’re in competition for the same business. They were both eager to start their new businesses and confident in their success.
  • A Tale of Two Insurance Producers: What does the Winner Know?
    Kim and Pat started in business on the same day aligning themselves with the same insurance provider. They hit it off immediately; however, as much as they liked each other they also realized they’re in competition for the same business. They were both eager to start their new businesses and confident in their success.
  • It's How You Say it that Increases Sales - Sales Coaching
    The way you talk about your services is how you package them. The way you package your services determines “sale” or “no sale”. Even when what you’re offering is the very same thing it’s how you say it that makes the difference and increases sales.
  • It's How You Say it that Increases Sales - Sales Coaching
    The way you present your services is how you package them. The way you package your services determines “sale” or “no sale”. Even when what you’re offering is the very same thing it’s how you say it that makes the difference and increases sales.
  • It's How You Say it that Increases Sales - Sales Coaching
    The way you present your services is how you package them. The way you package your services determines “sale” or “no sale”. Even when what you’re offering is the very same thing it’s how you say it that makes the difference and increases sales.
  • It's How You Say it that Increases Sales - Sales Coaching
    The way you present your services is how you package them. The way you package your services determines “sale” or “no sale”. Even when what you’re offering is the very same thing it’s how you say it that makes the difference and increases sales.
  • How You Say it to Increase Sales - Sales Coaching
    The way you present your services is how you package them. The way you package your services determines “sale” or “no sale”. Even when what you’re offering is the very same thing it’s how you say it that makes the difference and increases sales.
  • It's How You Say it that Increases Sales - Sales Coaching
    The way you present your services is how you package them. The way you package your services determines “sale” or “no sale”. Even when what you’re offering is the very same thing it’s how you say it that makes the difference and increases sales.
  • It's How You Say it that Increases Sales - Sales Coaching
    The way you talk about your services is how you package them. The way you package your services determines “sale” or “no sale”. Even when what you’re offering is the very same thing it’s how you say it that makes the difference and increases sales.
  • How You Say it to Increase Sales - Sales Coaching
    The way you present your services is how you package them. The way you package your services determines “sale” or “no sale”. Even when what you’re offering is the very same thing it’s how you say it that makes the difference and increases sales.
  • When to Bank on YOU to Increase Sales - Sales Coaching
    Break the chains holding you down keeping you in the land of mediocrity, and unleash the success within you. Working as a captive agent is holding you back and keeping you from ever getting the success you could have as an independent agent. Are you ready to break free of those chains and draft your own plan for success?
  • Finally, Simple Sales Solutions to Fight and Conquer Your Competition
    Why are you fighting in the jungle when you could be basking on the green? Is it because you approach sales the same way as your competition?
  • Finally, Simple Sales Secrets to Fight and Beat Your Competition
    Why are you fighting in the jungle when you could be playing on the green? Is it because you approach sales the same way as your competition?
  • Finally, Simple Sales Secrets to Fight and Beat Your Competition
    Why are you fighting in the jungle when you could be basking on the green? Is it because you approach sales just like your competition?
  • Finally, Simple Sales Solutions to Fight and Conquer Your Competition
    Why are you fighting in the jungle when you could be playing on the green? Is it because you approach sales just like your competition?
  • Finally, Simple Sales Secrets to Fight and Conquer Your Competition
    Why are you fighting in the jungle when you could be playing on the green? Is it because you approach sales the same way as your competition?
  • Finally, Simple Sales Secrets to Fight and Beat Your Competition
    Why are you fighting in the jungle when you could be basking on the green? Is it because you approach sales the same way as your competition?
  • Finally, Simple Sales Solutions to Fight and Beat Your Competition
    Why are you fighting in the jungle when you could be playing on the green? Is it because you approach sales just like your competition?
  • Do You Make These Mistakes Building Your Sales Based Business?
    You are a business owner. You succeed when you help others buy your services. It sounds so simple until you actually try selling.
  • Do You Make These Mistakes Building Your Sales Based Business?
    You are a business owner. You succeed when you help others buy your services. It sounds so simple until you actually try selling.
  • Do You Make These Mistakes Building Your Service Based Business?
    You are a business owner. You succeed when you help others buy your services. It sounds so easy until you actually try selling.
  • Do You Make These Mistakes Building Your Service Based Business?
    You are a business owner. You succeed when you help others buy your services. It sounds so easy until you actually try selling.
  • Do You Make These Mistakes Building Your Sales Based Business?
    You are a business owner. You succeed when you help others buy your services. It sounds so simple until you actually try selling.
  • Do You Make These Mistakes Building Your Sales Based Business?
    You are a business owner. You succeed when you help others buy your services. It sounds so easy until you actually try selling.
  • Do You Make These Mistakes Building Your Sales Based Business?
    You are a business owner. You succeed when you help others buy your services. It sounds so simple until you actually try selling.
  • 50 the Daily Score for Sales Success
    Have you met your 50 today? You can end every day a winner. As you win on a daily basis you win really big overall, and I’m going to show you how.
  • 50 the Daily Score for Sales Triumph
    Have you earned your 50 today? You can finish every day a winner. As you win on a daily basis you win really big overall, and I’m going to show you how.
  • 50 the Daily Score for Sales Triumph
    Have you met your 50 today? You can finish every day a winner. As you succeed on a daily basis you win really big overall, and I’m going to show you how.
  • 50 the Daily Score for Sales Success
    Have you met your 50 today? You can end every day a winner. As you win on a daily basis you win really big overall, and I’m going to show you how.
  • 50 the Daily Score for Sales Triumph
    Have you met your 50 today? You can finish every day a winner. As you win on a daily basis you win really big overall, and I’m going to show you how.
  • 50 the Daily Score for Sales Success
    Have you met your 50 today? You can finish every day a winner. As you succeed on a daily basis you win really big overall, and I’m going to show you how.
  • 50 the Daily Score for Sales Success
    Have you met your 50 today? You can end every day a winner. As you win on a daily basis you win really big overall, and I’m going to show you how.
  • To Those Who Want to Stop Cold Calling
    You start the day with your inboxes full. Ideal prospects are calling, faxing, emailing, and mailing you. They all want something from you.
  • To Those Who Want to Stop Cold Calling
    You start the day with your inboxes full. Ideal prospects are calling, faxing, emailing, and mailing you. They all want something from you.
  • 7 Steps to Overcoming Objections
    How would you like to end your sales conversation with more “yes” decisions? How often do you find you’re ready to close, but the prospect has objections? This is a common and unnecessary struggle you can put an end to starting now.
  • 7 Keys to Overcoming Objections
    How would you like to end your sales conversation with more “yes” decisions? How often do you find you’re ready to close, but the prospect still has objections? This is a common and unnecessary struggle you can put an end to starting now.
  • 7 Steps to Overcoming Objections
    How would you like to close your sales conversation with more “yes” decisions? How often do you find you’re ready to close, but the prospect has objections? This is a common and unnecessary struggle you can put an end to starting now.
  • 7 Steps to Removing Objections
    How would you like to close your sales conversation with more “yes” decisions? How often do you find you’re ready to close, but the prospect still has objections? This is a frustrating and unnecessary struggle you can put an end to starting now.
  • 7 Steps to Overcoming Objections
    How would you like to close your sales conversation with more “yes” decisions? How often do you find you’re ready to close, but the prospect has objections? This is a frustrating and unnecessary struggle you can put an end to starting now.
  • 7 Steps to Overcoming Objections
    How would you like to end your sales conversation with more “yes” decisions? How often do you find you’re ready to close, but the prospect has objections? This is a frustrating and unnecessary struggle you can put an end to starting now.

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