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Most Recent Articles
- Digital Signage: The Top 10 Pitfalls
Avoiding these 10 traps can save your business time and money. - Digital Signage: What Do You Expect? What Do They Expect?
Successful digital signage communication demands content that meets an audience's expectations. - Digital Signage: Metrics, Human Nature Remain Final Obstacles to Success
A new report from research organization iSuppli identifies two significant hurdles it says must be cleared before digital signage ad networks get respect among advertisers and agencies. But maybe it's time to rethink the issue. - Digital Signage: Wrap Your Head Around This -Flexible Displays!
New flexible active matrix displays promise to change the shape of digital signage. - Digital Signage: A Digital Approach to Outdoor Advertising
New high-gain screens make projection a practical solution for outdoor digital signs. - Digital Signage: Three Handy Rules to Succeed
By finding the right digital signage partner, investing in content development and providing your people with the best training available, you can rest assured that your digital signage network will continue achieving the goals you set out for it far into the future. - Digital Signage ROI: Sometimes the Numbers are Easy to Get, But Not Often
Determining the return on investment of a digital signage network isn't always easy. - Digital Signage: Traditional Media Show More Signs of Weakness, But OOH Ad Networks May Offer Hope
Traditional media companies continue to grapple with tectonic changes in ad buys; maybe it's time to leverage their strengths in the out-of-home video ad network arena. - Digital Signage: Interactive Digital Signs Demand New Marketing Attitudes and Attributes
A recent survey of marketing professionals revealed a general acknowledgement that their organizations need to get a better grip on what it takes to succeed in this emerging digital communications era. Here are a few tips on getting your interactive digital signage chops. - Digital Signage: Keep Them Happy with HD
The number of HDTV set in U.S. households is on the rise in the United States, so the time seems right for HD content on high-def digital signage networks outside the home. - Digital Signage: Marketing Plans and Efforts are Essential -Even for Small Businesses
A California-based advertising and marketing firm has made a confidential study of small business owner attitudes toward marketing that paints a rather unattractive picture. - Digital Signage: RFID Data Can Open New Horizons for Retailers
Often seen as inventory control devices, RFID tags can offer clues about their shoppers to help tailor the ads and marketing messages played back on their digital signage systems. - Digital Signage: Here Comes OLED!
Sony's announcement this week that it will offer consumers an organic light-emitting display-based TV in December will one day be seen as an important step in the advancement of digital signage. - Digital Signage: Digital Advertising Networks Emerge as Valuable Addition to Media Mix
A white paper from Profitable Channels recommends marketers begin reallocating a portion of their budgets to advertising on digital advertising networks. - Digital Signage: The Battle Between LCD and Plasma Panels Intensifies, and You are the Winner
New research indicates LCD panels may be getting the upper hand in the fight to dominate the flat panel display market, and the intense competition is making it and rival plasma displays all the more affordable. - Digital Signage: Serving Up Success with Dynamic Digital Menu Boards
When used at restaurants, cafes and other eateries, digital signage can help managers grow receipts and improve profit margin. - Digital Signage: How to Put the New Medium to Work at Hotels and Resorts
Digital signage offers hoteliers and other in the hospitality area with an effective approach to communications and advertising. - Digital Signage: InfoTrends Sees Significant Growth for Narrowcasting
A new report forecasts revenue from narrowcast digital signage and in-store TV networks will climb to $2.59 billion by 2011. - Digital Signage: Apple's iPhone Touts Growing Touch Trend
Touch-screen technology is at the heart of many common technologies and is one of the key ingredients to hybrid, interactive digital signage. - Digital Signage: Planning For Predictable Contingencies
Smart digital signage communicators should prepare playlists with the appropriate response information before an emergency situation, like a fire or tornado, develops. - Digital Signage: Adding EAS Support
Adding Amber Alerts, severe weather warnings and emergency announcements from civil authorities to private TV and digital signage networks is straightforward. - Digital Signage Can Save Lives
As communicators on digital signage networks or private TV channels, you have the power to make a difference when an emergency situation arises. - Digital Signage: Out-of-Home Advertising Gains Public Recognition
A recent article in The Los Angeles Times says out-of-home advertising is offering an important alternative to traditional TV commercials. - Digital Signage Advertising: Meeting HD's Demands
The increasing use of HD display panels in digital signage networks means content creators must find sources for high-def material. - Digital Displays: A Little More About High Definition
When it comes to HD, it's not one size fits all. - Digital Displays: Things Are Not Always As They Appear
Just because a digital signage monitor is flat does not mean that it's high definition. - Digital Signage Strengths Resemble Those of Growing Digital Billboard Networks
Clear Channel Outdoor Holding's networked digital billboard push sheds light on strengths of indoor digital signage networks. - Digital Signage: Five Things You Need to Know, Five May Not
Whether you're new to digital signage or an experienced digital signage user, there's always something to learn.
Whenever I write these columns, I share a common predicament with those who create content for digital
signs: How do I communicate my message to a mixed audience, some of whom have a detailed knowledge about my subject and others who at best have a passing familiarity? - Digital Signage: Hybrid, Interactive Systems Amplify Marketing Impact
The marriage of interactive kiosk technology with digital signage opens a world of possibilities to the smart marketer. - Digital Signage Market Poised to Skyrocket
Digital signage continues to strengthen as traditional media deals with declining use. - Star Gazing
Publicly recognizing employees on in-house digital signs can motivate workers to reach for the stars. - Digital Signage: Cutting Out the Cacophony
With the help of a little technology troublesome audio sources can be tamed on digital signage beast. - Digital Signage Growth to Propel Marketers into Orbit
As recent figures reveal, flat panel sales are hitting their stride in mainstream America, which makes digital signage seem all the more familiar to shoppers. - Digital Signage: Getting Your Content Right Builds Credibility
Although digital signs look a lot like TV, they're actually a form of business communication that reflects on your organization. - Digital Signage Can Extend Your Sales Success
Two Wichita-area businesses are using interactive digital signage to create what are essentially virtual sales assistants. - Ad Spending on Out-of-Home Media Grows
Growth in this broader advertising category nicely tracks the presence of affordable flat panel displays used for digital signage and the slow decline newspaper circulation and advertising. - Sign of the Times
Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment. - More Signs of Digital Signage Adolescence
A new business to measure the audience for in-store marketing via digital signage and other ad vehicles should help to propel retail digital signage into the ranks of bona fide media contenders. - Signs of Growing Up - What's in Your Media Mix?
Recent developments indicate digital signage is poised to enter the mainstream of media choices for advertisers. - Success Depends on Carrying Over Your Marketing Message to the Retail Floor
How effective are the billions spent annually on advertising, once a shopper walks into the store? - Digital Signage Offers Hoteliers a Way to Serve Guests Better
As digital signs applications in hotels migrate beyond the lobby, smart hotel managers will use the technology to help in delivering highly regarded personalized services. - Rethinking The Media Mix
Out-of-home advertising can influence your customers at the point of decision.
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