Whenever I write these columns, I share a common predicament with those who create content for digital
signs: How do I communicate my message to a mixed audience, some of whom have a detailed knowledge about my subject and others who at best have a passing familiarity?
Digital Signage Growth to Propel Marketers into Orbit As recent figures reveal, flat panel sales are hitting their stride in mainstream America, which makes digital signage seem all the more familiar to shoppers.
Ad Spending on Out-of-Home Media Grows Growth in this broader advertising category nicely tracks the presence of affordable flat panel displays used for digital signage and the slow decline newspaper circulation and advertising.
