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Ingrid Cliff's Articles in Business

  • Words of Power
    One of the key stages of business development is converting thought and strategy to words and images. This article helps businesses understand the elements of this critical stage.
  • Why Your Teacher Was Wrong About English
    If you follow the strict rules of English and grammar - you are limiting your marketing success. Learn which rules you could and should break.
  • Turning Words Into Deeds
    Business success is a function of thought word and deed. Discover how to turn words into actions
  • Top 10 Tips To Get The Most Out Of Your Next Tradeshow
    Trade shows are a great source of business, but they can be an expensive waste of time of your are not prepared. Here are 10 tips to help you maximise your next tradeshow.
  • Think Your Business To Success
    Business development can be described as aligning yourself in thought, word and deed. This article addresses the thought part of the business development process - ensuring your thinking and business strategy is clear.
  • The Effect Of Elections On Small Business
    What effects do elections have on business? Some effects are obvious and some a lot less obvious. In this article learn the effects and million dollar lessons that small business can take away from elections.
  • The 3 Steps To Business Success
    There are only three steps to true business success. In this article learn the three steps and what goes into them to build your business.
  • Surviving Office Christmas Parties
    Christmas parties are not all cheer for managers - discover how to organise and host a Christmas party that won't create long term problems for your business
  • Successful Successions - Planning For The Changing Of The Guard
    Succession planning is not just about planning for retirement or on selling a business, managers need to plan successions for everyday events such as holidays, promotions and resignations. This article gives tips and strategies on effectively planning for everyday successions.
  • Small Business Tips For Terrific Testimonials And How To Get Them
    Testimonials are a critical part of business marketing - but do you know how to go about asking your clients for a great testimonial?
  • Marketing During A Downturn
    The downturn is hitting many businesses - but it is how you respond to the downturn that will determine whether or not you are still in business in a few months time.
  • Features Vs Benefits - Making The Complex Simple
    Most small businesses still focus on the features of their products in their marketing words and not the benefits. This article helps to demystify features and benefits and links them to core human needs.
  • Email Netiquette For Small Business
    Email is governed by some core rules of netiquette. Get these rules wrong and you will affect your business reputation.
  • Do Your Words Reflect Your Brand
    Companies spend a fortune on branding but forget the words they choose also reflect their brand.
  • Can Your Business Survive Christmas
    Many small businesses close their doors after Christmas. Here are some tips of what to do with your quiet time to maximise your future business success.
  • Article Copywriting For Business Success
    Writing articles about your business expertise can be a brilliant marketing tool. Learn how to write great articles for your business.
  • 10 Customer Service Tips To Build Loyal Customers
    10 strategies to build loyal customers for your business.

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