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Most Recent Articles
- Measure Your Search Marketing Efforts with a Weekly Googleprint
The basics don't change very much and they are most important; change your homepage with fresh, original content daily, focus on keywords and keyword strings and publish, link and backlink as much as possible. Avoid scams and spam. - The Death of Small Rental Offices and Stores
The old adage: Location, Location, Location takes new meaning in a search society. Being found now has a very different implication. For many small and medium sized businesses, their location is no longer physical. - Is Your Local Chamber of Commerce Obsolete?
The simple fact is that the local C of Cs are delivering less and less value to their members. Unless they are able to redefine their mission and find ways to bring greater value, they will simply go the obsolete route of newspaper advertising. - How Local Search Technology is Changing Our Sense of Community
In the past we chose our friends and business dealings with those we physically knew. Today, with local search technology, we can choose our friends and business dealings with anyone connected to cyberspace. - Spontaneous Idea Generation is the Key to Creativity and Innovation
If these four conditions do not exist then the likelihood of creativity is diminished. Having all four conditions met unfortunately does not insure creativity. Too bad. - Technical Troubleshooting at ATT Yahoo for Fun, Profit and Sheer Adventure
What saved me were the string of polite, knowledgeable employees that despite the absurdity of the systems they were working under, were able to work around that and get my problem solved. - How a Promotional Interview Can Benefit Your Business and Career
A skilled interviewer can work keywords and phrases into the interview text. When the interview is published and distributed, these keyword and phrases will be picked up by the search engines and help you with your marketing search term domination campaigns. - Did Obama's Arrogance Trump His Intelligence?
It's my friends in the South and Midwest that are crying "foul." These folks are white, Reagan Democrats or Arnold Republicans. They are centrist, patriotic and by many experts the so-called swing vote. - Is Traditional Politics Dead?
The poor vote one way and the rich another. Those neither rich nor poor get caught square in the middle or "middle class" as it is often called. The Twilight Zone might be a more appropriate name. - Is Your Own Personal "Comfort Zone" Holding You Back?
Is the concept of "resting on our laurels" simply another way of saying the comfort zone has been reached and "that's all folks?" - How Internal Corruption Prevents the Economic Development of Indigenous Peoples
So in the end it is largely an indigenous thing; a version of the theme "we have met the enemy and they are us". - New York Times Fooled by Mexican Populist Demagogue
Maybe it would be helpful and a good idea for the New York Times to take a real look at Andres Manuel Lopez Obrador and not just report what they would like to believe. - California Real Estate No Longer California Dreaming
But buyer beware said one realtor, the truth is both the banks and construction companies are sending in their own 'dummy bidders' to drive up the auction price. - Why Search Engine Algorithms are Emphasizing Quality Content
The question to ask is not what metatags to use but what content is of interest to your prospective customers and clients? - The Worst Time to Sell Your Business is When Your Profits are Down
Human nature being what it is they weren't interested in selling when times were good; they waited until they became somewhat desperate. The lesson Julie and Michael learned too late was sell while the business valuation is at its highest. - Should Your Company Go Paperless?
Even if your company cannot go paperless there is a strong likelihood that a good percentage of your company's paperwork could be reduced. It's cheaper, more efficient, greener and in many instances more secure. Most importantly customers love it. - Changing Oil and Changing Times: The Independent Auto Repair Service Dilemma
The global problem is the auto repair and service market has been shrinking in the last ten or fifteen years. Technology has made cars much more reliable with fewer breakdowns, repairs and scheduled maintenances. - What is the Difference Between Sales and Marketing?
The traditional business terms sales and marketing are still with us but business evolution is rapidly changing and blurring the lines of distinction. Form follows function and function follows results. - What are the Consequences of a Weak or Incomplete Search Engine Marketing Plan?
Running a regional business with a weak local marketing strategy leaves so much potential business on the table... - Free Tibet by Boycotting Chinese Goods, Olympic Advertisers and the Olympics
Go ahead, it won't hurt. Just remember that in China not only would you not be allowed to read this article but it would be banned on the search engines as well. Or rather it would be banned to the extent the search engines could filter it out. The government would also ban you from forwarding it. - Lessons in Life, Love and Culture from Popeye, Brutus, Olive Oyl and Wimpy
Wimpy's famous line "I'll gladly repay you Tuesday" was clearly a ruse and not ever to be trusted. Simply put, Wimpy had a burger addiction. - How to Leverage Your 'Touch Points' When Building Web-Based Marketing Strategies
Matching your web content to your sales touch points can give a boost to your total sales effort. - Reactive vs. Strategic or Who Really Cares if Your Company is a Dinosaur?
Your company's stategy makes you stand out from your competitors. If you don't have a strategy your results will always be less. - We All Learn by Falling Down or Negative Reinforcement is a Great Teacher
We learn to walk by falling down. We learn to get back up and make our way. Ain't life grand? - A Riviera Maya Caribbean Beach Camping Trip or Which Way is Bacalar?
All of the land from Cancun to Tulum is taken. Our favorite camping beach below Akumal is a paradise that is now being built converted into condos. - Breakthrough Employees or How Does Our Company Get To Where We Want To Go?
Breakthrough employees can take your company up to the next level. They are quirky and sometimes hard to please but if you can get them engaged and on your team watch out. - Business Intelligence and Business Espionage or Why Don't We Just Call It Spying?
You can call it spying if it gives it intrigue and makes you feel better. But really it's just a matter finding out what you need to know. - Business Writing: What You Write is a Direct Reflection on You and Your Company
You are what you write. Why would you send or publish writing that is embarrassing? What image of your company does that project? - Do You Have the Right Compensation, Incentive and Bonus Plan or It's All About Me, Me, Me
Just like rats in a cage we humans scurry around for our rewards or reinforcement. Just make certain you are rewarding your rats with what drives your company. - The Quality Line or If Your Customer Doesn't Perceive It, Does It Matter?
Quality costs no matter it is analyzed. Controlling quality related costs is important and should be determined by the customer. If the customer cannot see an improvement, why do it? - Civilized Visualization or Worrying About Worrying About Having the Big One
As if there isn't enough to worry about already... - Photography as Therapy or One Good Image is Worth a Thousand Bad Novels
Does shooting lots of pictures change our perception of the world? Probably so. - Can the New Techies Manage and Maintain Their Vast, Extended Neural Networks?
Devices and gadgets have extended the brain's neural network to outside the cranium. What happens when these devices fail? - The Strange Case of Dr. Pietro d'Abano or Things Really Could Be Much Worse
We think we have it bad until we see someone that has it really bad... - Dumber by Design: We're Feeble-Minded, What's Your Excuse?
Is there a limit as to just how far one can dumb down? - The Knowledge and Ideas Paradox or If It's Contrarian It Might Actually Work
In which we demonstrate the old adage it is better to give than to receive. In the end, it's all about me. - Marketing and Sales: An Evolutionary Process
Marketing and sales is based on people and people change constantly. What's not to like about that? - How Data Mining and Internal Marketing Can Boost Your Sales
Getting good data on your better prospects allows you to market directly to them. What else do you want? - Begone Doom and Gloomers: Why You Should Stay on the Sunnyside of Life
It's not worth it being a doom and gloomer. Think of what it costs in lost wages. - Corporate Culture: A Tale of Two Contrasting Companies
Is culture it's own reward? In which we see two companies the same size in the same industry go down very different cultural paths. - Customer Complaints or It's Not Just the Whine and Please Anymore
May we have a little more whine with that cheese, ma'am? Why are the worst complainers all jerks? - Eulogy for Elma or All That Matters is What We Do Between Birth and Death
Elma's life proved that all that matters is what we do between life and death. - Workplace Humor or When Was the Last Time You Had Fun at Work?
Humor is life; humor is fun. Why shouldn't your company be alive and funny? - Is Fast Growth Always Better than Slow Growth?
Growth is what it's all about or is it? - Yes, But Am I Happy?
Since we spend the best years of our lives working, shouldn't we do what we want to do? - The Mission Statement Revisited or This Time It's All About Us
There is no fool like the fool that has a goofy mission statement hanging on their wall. - Caribbean Ecocide or Where Did the Cancun and Playa Del Carmen Beaches Go?
Cancun is Las Vegas South. Playa del Carmen is like Myrtle Beach. Que pasa? - It's a Pig Thing: My Very Strange and Ongoing Relationship with Pigs
A pig is a pig whether free range or otherwise. Bonding with a pig is like bonding with barbecue. - Continuous Recruitment or Why You Should Always Be Accepting Applications
Continuous recruitment is a valuable recruiting tool that improves overall recruiting results. Always accepting applications is a good first step. - Why Non-Dairy Creamer is the Greatest Marketing Coup of All Time
Non-dairy creamer proves that humans can fake themselves out with just about anything. - Are Your Employees Good Enough to Beat Your Competition?
Are your people good enough? How do you know? What do you do once you know? Why should you care? - Is There Life After Work or Is Work the Most Interesting Thing in My Life?
Do you live to work or work to live? A fragmented life is not only less productive but less meaningful and less fun. - Customer Loyalty or Where Did All the Customers Go?
Whatever happened to the concept of customer loyalty? - A Simple Matter of Trust or a Maya's Perception of Honesty
The Maya believe that little tests can provide great insight into one's character. Here we use the Maya test on a Maya... - How to Get Free Food by Effectively Using the Halftime Exit Strategy
By focusing on the silly needs of others we can often reap unexpected benefits. - The Jaguar and Why He is the Keystone Cop of the Rainforest
The jaguar is the top of the food chain but seldom attacks man. Could this wildest of beasts be smarter than we think? - Moss Landing, California: From Toxic Fish to Monterey Bay Marine Sanctuary
As the fishing industry has committed suicide the California coastal town of Moss Landing has managed to convert from blue collar fish to white collar research. Rusty pickups have been replaced by Audis and Volvos. - 'The Dating Manual for Old Marrieds' is a Cognitive Behavioral Engineering Helpdesk
Old married couples are now going out on dates in order to put some excitement back in their marriage. Just how this is role played seems to be key to a successful cogntitive behavioral outcome. - The Two Marble Stress Reduction Therapy Plan or 'What Me Worry'?
Chinese worry balls work but neuroscientists don't know why. Marbles are much more portable and have been shown to be just as effective. - National Health Care Reform Will Determine the Next President of the United States
Universal health care will be the swing vote in the upcoming Presidential election in November. - Sometimes One Has To Stay Focused, Take a Deep Breath and Just Jump In...
Nothing ventured,nothing gained or fear of failure? - New Hybrid Web Based Business Models are Scrapping Traditional Marketing Strategies
New hybrid web based business models are results driven and are replacing the less profitable traditional business models. - Why Bodacious, Internally Generated Self Promotion Beats Boring, Checklist Marketing
Checklist marketing is ineffective, so just who are you kidding when you fool yourself? - How Jacinto Ek Moo Developed His Work Ethic
We are what we experience and what we mostly experience is work. Here Sr. Moo describes how he developed his work ethic. - The Dynamics and Finer Points of Sleeping in a Yucatecan Hammock
When on the Yucatan peninsula, try sleeping in a locally made hammock. - Where is that Mycroft Holmes When We Really Need Him?
Even Sherlock Holmes needed a good hint every now and then, right? - My Secret Life as a Sheep Farmer or Never Say Never
Never, never say never... - 'Maya Personality Honesty Tests': One Alternative to Traditional Recruiting?
Honesty is always a tough test. Here are a couple of simple ideas from my Maya friends that might make it a little easier. - Two Little Kittens and the Big, Bad Rat: Nature's Universal Lessons Further Revealed
We can always learn from nature, especially the most basic lessons which we tend to forget. - Does Your Search Engine Footprint 'Look' OK but 'Feel' Weak and Anemic?
By leaving a shallow search engine footprint, weak commercial websites allow the junk of cyberspace to hitch an unwelcome ride. - 'Criminal' Treesitters Winning War of Nerves Against Weenie UCSC Administrators
Those that can, administer companies and businesses. Those that can't, adminsiter colleges and universities. - Amoebic Dysentery: Nature's Foolproof Crash Diet Plan for the New Emaciated Look
We go to such crazy extremes to lose a little weight, why not try dysentery, a tried and true method? - My Other House is a Jungle Hut or Maya Palapa Basics 101
A man's house may be his castle but the smart jungle dweller always builds a hut. - Culture Shock: From Third World to First World in One Long Day
Part of the fun of travel is getting culture shock. If you don't let it get to your head, it can be fun. Of course it depends on where you go. - Offshore Outsourcing: If It Sounds Too Good to Be True, Try a Little Due Diligence
Outsourcing can be cheap but value is often another matter. A good scam will take your money and be a 100% loss. - The Shifting Hayward Fault or Our Worst Natural Disaster Coming Real Soon!
The Hayward Fault runs right under Silicon Valley and California's economic dynamo. Lack of planning and foresight could create the biggest economic disaster in U.S. history. - California Lovers or 'We Just Don't Want to Get Close if There is Any Way to Avoid It!'
The New Love means not having comittment and not having responsiblity. It also means not having much love. - Cold Calling: Not Just for Fools, Crazies and Door to Door Salesmen Anymore
Cold calling is everyone's bane. But it needn't be. Getting out does wonders for the mind and body and sometimes even the pocketbook... - What do You, Me and Mr. Paul K. Miller have in Common?
What will become of all your personal pictures and papers when you die? Will your family do like most and divide up what they want and Goodwill the rest? - My Secret Life as an Art Dealer or the Origins of the Poor Getty's Museum of Fine Arts
Good art does not have to be expensive. But it does require work... - My Secret Life as a Junk Man or My New Cognitive Behavioral Materialism Therapy
Wallow in your stuff to gradually wean yourself from it. After a while you won't want to go to the mall anymore. - Latino Leaders and Congress Ashamed to Admit Laying of Big Immigration Egg
By not having a system to give illegal immigrants work permits, we cause harm to ourselves and our neighbors. Latino leaders and Congress are letting everyone down. - Increase Your Productivity by Shutting Off Your Phone
How can you produce if you are constantly interrupted? - 'Don't Tread on Me' Snake Motto is Foundation for the Modern Free and Inquiring Mind
The U.S. at one point was so poor and desperate it's generals told the population to make whatever flag they felt was appropriate. The most widespread was the rattlesnake and the "Don't Tread on Me" flag. - John C. Fremont: U.S. Senator, Governor, Military Officer, Bandit, Prisoner and Traitor?
John C. Fremont was many things including one of the founders of California. - How to Keep Your Written Work from Being Copied and Plagiarized
To keep from being copied, make your content complex, unpredictable, and use a convoluted train of thought. - Can Nations, States, Regions and Communities Develop Their Own Personality?
We are from whence we come. - Real Life Adventure is Not Limited to Exotic Places
Helen Keller said "Life is an adventure or it is nothing." Why would you settle for nothing? - Opposites Attract: Why Being Different Might Be the Path to Your True Love
If opposites attract then why do the dating services look for similarities and not differences? - Why Nellie Ball and the Warriors are the NBA's Finest
Nellie got it going last season and the march continues. Can he go all the way? - Streets and People Sense: What It Takes to Cross the Street and Get Along with Others
Something as simple as crossing the street safely requires a vast array of neural processes. Sometimes we only realize that when we see those struggle that don't have that ability. - The Greed Gene: How Excessive Greed Can Bleed Your Business and Ruin Your Life
Buddhists believe greed is the primary obstacle to enlightenment. Greed can also be an obstacle to business success. - Why Mavericks Surfer Darryl 'Flea' Virostko is the World's Best Athlete
Darryl 'Flea' Virostko surfs the Mavericks and the biggest waves in the world. - Marilyn Monroe's Mysterious Moving Mole
We can never get enough of movie actress Marilyn Monroe , or so it seems. Did you even know Marilyn had a famous mole? - Why Those Don Quixote Start-Ups are Great for Your Career, Creativity and Sanity
There is no better hands on business school than a start up. And for thrills they can't be beat. Why not do yourself a favor and try one? - Why Google and Yahoo Foot Prints are Eliminating Everything but Your Business Card
What would happen if you threw out all your sales and marketing materials except for your business card? The answer might be worthy of some consideration. - The Demos Year End 2008 Campaign Review: Obama Up, Clintons Tank, and John Out
Aren't we Democrats such a class act? - Yes Virginia, There is an Allegorical, Metaphorical, and Culturally Neutered Santa Claus
Santa has adapted well to the 21st Century. Those that don't believe he exists don't even wish he did. How sad. - I'd Rather Be an Ugly Mexican than an Unhappy, Stupid, Silly Argentinean
Argentine reporter Jorge Lafauci was recorded during a TV show saying that Mexicans are the ugliest and the only pretty ones are on TV. Lafauci upholds a longstanding tradition of Argentines making silly, stupid statments. - Intelligent Design and Natural Intelligence Are Two Peas in the Same Old Pod
If it can't be tested and exists only on faith it is not science. Why not say 'it's not science' and move on?
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