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Most Recent Articles
- Is Your Local Chamber of Commerce Obsolete?
The simple fact is that the local C of Cs are delivering less and less value to their members. Unless they are able to redefine their mission and find ways to bring greater value, they will simply go the obsolete route of newspaper advertising. - How a Promotional Interview Can Benefit Your Business and Career
A skilled interviewer can work keywords and phrases into the interview text. When the interview is published and distributed, these keyword and phrases will be picked up by the search engines and help you with your marketing search term domination campaigns. - California Real Estate No Longer California Dreaming
But buyer beware said one realtor, the truth is both the banks and construction companies are sending in their own 'dummy bidders' to drive up the auction price. - The Worst Time to Sell Your Business is When Your Profits are Down
Human nature being what it is they weren't interested in selling when times were good; they waited until they became somewhat desperate. The lesson Julie and Michael learned too late was sell while the business valuation is at its highest. - Business Intelligence and Business Espionage or Why Don't We Just Call It Spying?
You can call it spying if it gives it intrigue and makes you feel better. But really it's just a matter finding out what you need to know. - Corporate Culture: A Tale of Two Contrasting Companies
Is culture it's own reward? In which we see two companies the same size in the same industry go down very different cultural paths. - Workplace Humor or When Was the Last Time You Had Fun at Work?
Humor is life; humor is fun. Why shouldn't your company be alive and funny? - The Mission Statement Revisited or This Time It's All About Us
There is no fool like the fool that has a goofy mission statement hanging on their wall. - New Hybrid Web Based Business Models are Scrapping Traditional Marketing Strategies
New hybrid web based business models are results driven and are replacing the less profitable traditional business models. - Offshore Outsourcing: If It Sounds Too Good to Be True, Try a Little Due Diligence
Outsourcing can be cheap but value is often another matter. A good scam will take your money and be a 100% loss. - How a 'Look and Feel' Redesign Can Upgrade Your Stale Corporate Image
Does your marketing collateral project your desired 'look and feel' It should because with online clicking you and your online competitors are put side by side. What you project, shows. - Why Radio, TV, Newspaper and Other Traditional Advertising is so Very Yesterday
The Return on Investment (ROI) for tradtional media marketing is going down. It is imperative that ownership and management take back control of their marketing initiatives. - Business Development and the Measured Steps to Success
Successful companies go through the model, infrastructure, strategy and growth phases. Other companies don't. - The Business Meeting Revisited: Waste of Time or Key Strategic Tool?
The oft maligned business meeting is often ignored as a stategic management tool. Those that can do meetings well gain a competive advantage over that can't. - Infrastructure and Economic Development
The relationship between infrastructure and economic development is not always obvious. This article examines the close relationship between the two and how infrastructure becomes the framework for economic development. - The Interviewer's Perception or Who Gets Hired?
If you give the interviewer a bad impression,you may as well get up and walk out of the interview. - The Business Analysis: Why Your Company's Future May Depend on It
A good business analysis can give a company a competitive edge by creating a blueprint for improvements.
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