 
|
|
|
|
Most Recent Articles
- Turn Your Paid Search Campaign Into a Laser Guided Missile with Negative Keywords
Use negative keywords to focus your pay per click campaigns and turn them into laser guided missiles. They allow you to to greatly increase the quality of the traffic your site receives. - How to Turn a Profit on Unprofitable Keywords in Your Pay per Click Accounts
Sometimes there is just no way to turn a profit from the initial sales generated by your keywords. However, with the right strategy, even losing keywords can become profitable. - How Advertisers Can Take Advantage of Google's Shift Toward Content
Google is pushing harder and harder into the content arena, as evidenced by its recent business activities and changes to the AdWords interface, making it easier and more effective to begin advertising on Google's content network. - Are You Sure Your Search Engine Marketing Company Knows What It Is Doing?
These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. But do they really know what they are doing? - Using Google's Preferred Cost Bidding Option to Reduce Your Risk of Overpaying for Keywords
Google's preferred cost bidding option can protect you from overpaying by taking the guesswork out of bidding. Here is a summary of what it is and how to use it. - Getting More Done with Yahoo! Search Marketing Automation
There is a trend in the search engine marketing industry toward account automation achieved via automated bid management tools supplied by the search engines. Here is an introduction to Yahoo!'s automation options. - Understanding the Difference Between SERP Ads and Content Network Ads
For most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. This article explains the difference and gives advice on when you should use one or the other. - Using Targeting to Maximize Your Pay Per Click Performance
Targeting can help make your pay per click campaigns much more effective. Although it takes some time generate and analyze the data you need, it is an important part of the process of maximizing your paid search return on investment. - The Importance of Separating Search and Content Pay Per Click Budgets
Most search campaigns combine search and content together. Oftentimes, this is not the best strategy. There is a better way that will generate superior returns. - IFTPS: The Five Major Advantages of Pay Per Click Marketing
Pay per click marketing has five major advantages that set it apart from other forms of advertising. These are immediacy, flexibility, transparency, portability, and scalability. - How to Fine-Tune a Pay Per Click Campaign with Negative Keywords
There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic. Negative keywords can help you keep your traffic clean. - Fun With Pay Per Click Math - How Much Can You Afford to Pay?
How much you can afford to pay for new customers is a critical component in deciding how much to bid for keywords in your pay per click campaigns. - Using ROAS Calculations to Set Your Pay Per Click Marketing Bids
A logical, mathematically-based approach to determining the optimal initial bid level for a pay per click campaign. - How to Use Yahoo! Search Marketing Analytics to Improve Your Campaign Performance
A detailed article on setting up, configuring, and using Yahoo! Search Marketing analytics to improve your campaign performance. - How to Write Good Landing Page Copy - Connect the Dots
When writing landing page copy for your web site, don't overestimate the intelligence of the reader. Follow the advice in this article and your landing page copy will be much more effective. - Five Pay per Click Writing Strategies that Will Improve Your Return on Investment
A discussion of five pay per click ad writing strategies that can greatly improve the performance of your search marketing campaigns. - Pay Per Click Management: 7 Variables to Manipulate for Maximum Profitability
This article discusses the seven variables that must be tested and manipulated in order to achieve the highest possible return on investment from your pay per click campaigns. - Top 7 Ways to Make Sure You Go Broke Using Pay Per Click Marketing
This article gives our top seven tips to make sure you go broke using pay per click marketing to promote your business. Follow these steps and watch the money burn.
|