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Lily Steiner's Articles in Business

  • KIDS NEED (YOU) TO BID
    Kids Need to Read is a charity for the Facebook generation, an innovative use of emerging technology to solve an old problem. Unfortunately, charities taking this innovative approach face a new obstacle—one that an Australian mobile marketing services company stands ready to solve.
  • FASHIONABLY MOBILE
    The fashion industry has found a new way to expand its viral popularity: cell phone marketing.
  • HELLO? G’DAY!
    When the organizers of the annual G’day USA extravaganzas in New York and Los Angeles first dreamed up the annual festivals in 2003, their goal was to boost Australian tourism to American travelers and open America to Australian businesses. With soaring American travel to Australia and expanding business networks between the two countries, G’day USA has been good for U.S.-Australian trade—including, of all things, a mobile marketing firm that specializes in delivering content to cell phones for fields as different as fashion, automobiles, and tourism.
  • PRACTICAL BUSINESS STRATEGY
    You can spend thousands of dollars and hours of sweat to gather all the information necessary to get an effective business plan drawn up that will drive your business to new heights. But really, when you get right down to it, the business plan is only theory. Theory is wonderful, but unless put to work, it will just sit on a table somewhere, looking professional but accomplishing nothing.
  • The Real Estate Market’s Struggle to Stand Out with Home Buyers
    With the Commerce Departmentstating that new home salesare the lowestsince 1995, and with existing home sales diving 7.6%, it becomes more and morenecessary for realtors to find innovative methodsof reaching homebuyers. Often, they simply give up, not knowing which way to turn to stave offstarvation for themselves and their household.
  • The Real Estate Market’s Struggle to Stand Out with Home Buyers
    With the Department of Commercestating that sales of new homesare the lowestsince 1995, and with existing home sales crashing 7.6%, it becomes more and moreneeded for realtors to find novel and exciting systemsof reaching homebuyers. Often, they simply throw in the towel, not knowing which way to turn to stave offstarvation for themselves and their household.

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