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Search Engine Lifecycle of a Website (Part 2) – Off-site Optimisation. So you have created your website and taken time to use key Search Engine Optimisation techniques. The next phases in this life cycle are concerned with the processes you use off-line to maximize the performance of your website.
Search Engine Optimisation (SEO) – What is it? Search Engine Optimisation is a process you employ to ensure top rankings in the search engines for the most relevant search terms on a website. SEO processes target these search terms and high ranking will be sought for these search terms.
