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Paul Sutherland's Articles in Growth Topics

  • Experience a Life Makeover and Discover Your Entrepreneurial Spirit
    Although you may not know it yet, you have so much to offer. You are not a mistake of biology and you are not on this planet just to take up space. You have a purpose! You have but one life to live, so make the most of it! If your life, up to this point, has been less fulfilling...
  • How to Successfully Practice Consultative Selling
    You have a product or service to sell. Although he/she may not know it yet, your target customer has a need. Now, it is your job to connect with your prospective consumer. Learn the 5 steps on how to successfully...
  • How to Invest in Yourself
    When starting a business, many entrepreneurs empty their nest egg, or use all available collateral, to get a new venture up and running on the plus side of the ledger. Yet, they have forgotten to consider the key...
  • How to Omit Failure from Your Vocabulary
    Do remember hearing this saying when you were a kid: "Sticks and stones will break my bones; but, words can never hurt me"? As a child, you needed to believe those words, to protect...
  • How to Listen for a Good Sale
    Being effective in sales is much more than a good product and advertising. Salesmanship includes the art of listening. While most people have the ability to hear, very few individuals practice really listening. So if you...
  • Eight Habits of Good Sales and Marketing
    You do not wake up one morning with the idea for an excellent product or service and automatically know the skills required for equally exciting sales and marketing techniques. Like anything else in your life...
  • How to Get an A+ in Sales and Marketing
    As a youngster, you know you have to study to do well in school. If you want to get a good grade, you work hard to learn, grow, and use the information you have acquired to pass the exams. As a child, you simply wanted...
  • How to Put the Customer First and Sell Your Way to Success
    Salesmanship is much more than quotas and concentrating on the bottom line. To become the best at sales and marketing, put the customer's wants and needs first, and you will sell your way to success. The best way...
  • Five Steps to Successful Marketing
    Have you ever watched home shopping channels on television? Like me, have you been absolutely amazed by the amount of people willing to stay up late at night, whip out the credit card and buy a product they do not really need...
  • Sales + Marketing = Profits
    Sales and marketing go together. Without one, there is no need for the other. Unfortunately, many businesspeople have not figured out the formula for success. To realize true profit, the...
  • Are You Marketing by Example?
    You are a budding entrepreneur. You are just starting out. You already understand the need for excellent marketing strategies, in order to attract your customers. Unfortunately, understanding the need...
  • How Will You Handle Success?
    You have absolute no doubt you will be successful! You have faith in your product or service; you have already done a market survey, and you truly believe the public needs what you have to offer...
  • Going Solo or Partnership?
    Before investing time and money in a business, you already did a market analysis, to determine whether your business will have a fighting chance of surviving longer than the five-year benchmark. After all, every entrepreneur knows that the majority of new ventures close their doors...
  • How to Avoid Closure before You Open for Business
    According to Barclays, new business ventures in the UK rose by 25% in 2006. Unfortunately, business closures also rose 50%, compared to the previous year. While the statistics are not very promising, you can make a few choices giving your business a better chance at success. Although the concept seems impossible, you can run a debt free business by not risking...
  • How to Avoid a Potential Fatal Mistake
    Although you may not die, you business and your family may not survive. Many businesspersons, who have followed this path of errors, are now lamenting greater losses than they can comprehend. What could these hardworking individuals have done that was so awful? Unfortunately, it may be a simple matter...

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