Your Business Sign Needs To Tell What You Sell Too often small business owners try to economize on their signage. Big mistake! Your sign is generally your fist chance to make a great impression.
During Shaky Tmes, Be Careful What You Cut When the going get rough, small business owners and managers correctly cut expenses. Advertising should not be one of those cuts. A shaky economy offers an ideal opportunity for the small business to gain market share if they hang in and continue to advertise.
Fall Is The Perfect Time To Clean Blips Off Your Marketing Slate Marketing blips keep poppiing up in advertising programs of small businesses. These blips throw up roadblocks and put a ceiling on revenue growth while limiting the effects of advertising. Erase them now.
Eliminate These Six Marketing Mistakes To Grow Your Business These six deadly blunders are being made every day in small businesses across the fruited plain. Assess your own operation and be sure you and your staff are not making these mistakes.
In A Downturn, Measure What You Do Or Keep Your Powder Dry In an economic downturn, some small businesses flourish and others tank. Why? The small business that tracks results knows what has worked and what has not. They concentrate on what works!
