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Most Recent Articles
- A Website Can Be An Asset Or A Flop Depending Upon How You Prepare
A business website is not a silver bullet that will automatically wake up your business and propel you to new heights. - Avoid These 11 Mistakes And Improve The Effectiveness Of Your Advertising Overnight
Over and over, small businesses continue to make many of the same mistakes in their print ads. Not making these simple errors can improve your ad results. - Both The Best And Worst Of Times Require Sharpening Your Marketing Skills
Every market anywhere goes through good times and bad times. Right now most businesses are feeling the pinch of high gas and grocery prices. It is a time to examine your advertising to be certain it is effective. - Brainstorm Ideas That Will Set Your Business Apart From The Crowd
Business and the world are moving at warp speed. That means that every business must be able to meet the changing needs and want of customers quickly. Learn how. - Craft A Truly Unique Selling Position And They Will Come
Looking at what you and your business offer through the eyes of your target market will pay huge dividends - Deadlines Should Be An Integral Part Of Your Business Plan
All small business owners and managers need to build in a strategy for steadfastly meeting deadlines of all types Doing so will give any business an edge over their competitors. - During Shaky Tmes, Be Careful What You Cut
When the going get rough, small business owners and managers correctly cut expenses. Advertising should not be one of those cuts. A shaky economy offers an ideal opportunity for the small business to gain market share if they hang in and continue to advertise. - Eliminate These Six Marketing Mistakes To Grow Your Business
These six deadly blunders are being made every day in small businesses across the fruited plain. Assess your own operation and be sure you and your staff are not making these mistakes. - Exactly What Is A Niche And Why Does Every Small Business Need One?
In this era of here today - gone tomorrow, a solid business niche will insulate your business from the whims of the marketplace and position you to lead your field. - Fall Is The Perfect Time To Clean Blips Off Your Marketing Slate
Marketing blips keep poppiing up in advertising programs of small businesses. These blips throw up roadblocks and put a ceiling on revenue growth while limiting the effects of advertising. Erase them now. - Headlines Get Attention. Copy Closes The Sale
A strong headline followed by strong copy equals sales, calls, appointments. - Improve Your Customer Service And Retain The Customers You Have
Lousy customer service is rampant in all industries. Every business owner, manager and professional needs to step back from their daily forest and take a hard look at their own level or customer service. - In A Downturn, Measure What You Do Or Keep Your Powder Dry
In an economic downturn, some small businesses flourish and others tank. Why? The small business that tracks results knows what has worked and what has not. They concentrate on what works! - In Business, Now More Than Ever, It Is Survival Of The Prepared
Whatever your local economic climate, the savvy small business owner or manager can not only survive but thrive IF they have the three basic small biz tenets in place. - Joe The Plumber Needs To Flush Vague Out Of His Ad Pipeline
95% of small business ads are vague. Ads that are vague do not produce results. Creating effective ads is all about using words that mean something. - Moving Yourself And Your Target Market Up The Learning Curve Is What Real Marketing Is All About
Concise steps to take to get jump-start your marketing in any business or profession - Results Are The Name Of The Game In Broadcast Or Print Advertising
Basic ad copy principles apply to all ads whether print or broadcast. There are some special caveats that are important when creating radio or TV ads, however. - Some Simple Ideas For Running Ads That Get Results
There is a good reason that most small business advertisements do not get results. These ineffective ads are not aimed at a specific audience, do not say what is in it for the reader or listener and rarely spell out what action should be taken. - The Seven Guidelines Any Small Business Must Follow When Setting Up Or Seeking A Niche
Setting us a good business niche is a process and never a destination. - The Solitary Secret To Running A Successful Small Business Eludes Many Entrepreneurs
Thousands of people start new businesses every day. Almost none of them know the true secret of success in starting, managing and keeping a business going. This article reveals the secret. - The Three Things You Must Know In Order To Increase Your Sales Without Cutting Prices
When you know these three numbers, you have the key to increasing your revenue by leaps and bounds without cutting your price. - The Two Musts For Every Small Business: Consistency And Service
Any small business can compete with the big boxes if they deliver consistenty and service to every customer every time. Not easy, but very, very necessary. - What Are Your Customers In This Internet-Exploding World Really Looking For?
Honesty and integrity would head the list of what people really want. Price is way back in the pack. Any paid ad that fails to get results is a waste of money. - What Is One Customer Really Worth To Your Small Business?
Once you know the lifetime value of ONE customer, you can go about planning ad expenditures profitably and with confidence. - Will Your Newspaper Ad Pass The 3-Second Test?
Know how and why people read newspapers will help you create ads that pull business. - You Need To Know The Territory If You Expect To Do Business Online
Just throwing up a business website is like tossing a rock in the ocean! You will need to adhere to certain online principles if you expect to get any results from you website. - Your Business Sign Needs To Tell What You Sell
Too often small business owners try to economize on their signage. Big mistake! Your sign is generally your fist chance to make a great impression. - Your Headline Is Your Ad For Your Ad!
If your headline fails to get noticed, your ad message is history. - Your Success In Email Marketing Depends Upon Your Strategy
Be careful what you send and to whom you send your email messages. Here are some timely tips and techniques that will increase your electronic mail impact.
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