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Most Recent Articles
- Mortgage Marketing List Management Made Easy
Many of you have huge databases and do a great job of keeping in touch with the contacts on your lists using frequent mailings. This article explains all... - Two Mortgage Marketing Lessons From Sheldon Uthman
Last week, I was checking my email and I noticed a message from a "Sheldon Uthman." The subject line of the email simply said "A message from Sheldon Uthman." This article explains all... - How To Fully Automate Your Mortgage Marketing Postcard Program
You do recognize the fact that if you're not following up with your prospects multiple times, you're just wasting your time. This article gives you a solution... - 7 Tips To Help Your Mortgage Business Survive The Current Mortgage Meltdown
When dramatic market changes happen as they are now, many people are taken by complete surprise. On the other hand, if you have prepared well, paid attention, followed some if not all of the following tips, you can do business in any market...the best and the worst. This article explains all... - 30 Minute Mortgage Marketing
Here's a solution that can help with your mortgage marketing program and your loan originations. Especially, if you can't find enough time to really do your marketing... - How to Market Your Mortgage Business And Website Using Articles
You are reading this article and adding it to your mortgage marketing knowledge because one or more of the following occurred... - Numbers That You Must Know About Your Mortgage Business
Successful mortgage people know their numbers. Just for your information...I'm not talking about the normal mortgage numbers that we use every day. You know...mortgages rates, closing costs, yield spread premium (YSP), and all of that kind of stuff. This article explains all... - How To Channel Your Entire Mortgage Marketing In One Direction For Maximum Results
All of your marketing efforts should be designed with a single purpose and objective...identify and capture the information of new mortgage prospects. This article explains all... - Three Reasons Why Your Mortgage Website May Not Be Working For You
Let me assure you that you definitely did the right thing by establishing your Internet presence. If you're not getting any mortgage business from it...one or more of the following may be the reason... - 6 Reasons Why People Will Commit To Your Mortgage...Or Maybe Not!
Have you ever wondered why someone would purchase one television brand over another? Or why they would purchase one car manufacturer's vehicle over another? This article explains all... - 9 Reasons Why You Need A Personal Mortgage Website
Every Mortgage Professional needs a personal website...no ifs, ands, or buts about it! Here's my short list of nine reasons why you need an online presence... - How To Become Known As "The Mortgage Information Person" In Your Local Market
The objective is to position ourselves as someone who is always willing to help others with the mortgage information and knowledge that we have learned. This article explains all... - Fast Track Your Mortgage Marketing...Work With Real Estate Investors
Run don't walk to your nearest Real Estate Investment Group and join immediately. This article explains all... - What Is An Autoresponder...And Why Does Every Mortgage Professional Need One?
An autoresponder also known as a mailbot, an automatic email, or email on demand system...is designed for handling a high volume of out-going email. This article explains all... - 15 Low Budget Ways Of Marketing Your Mortgage Business
Whether you're new to the mortgage business or an old experienced hand at it...one challenge that is always there is...how to inexpensively get the word out about your mortgage business and generate new prospects and customers. This article explains all... - 5 Words You Should Never Use In Your Mortgage Marketing Material
How do you make your mortgage advertising and mortgage message standout from this never ending unrelenting horde? This article explains all... - The Ten Commandments Of Mortgage Marketing
No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. This article explains all... - Your Auto-Reply Email Function...How To Irritate Mortgage Customers And Alienate Prospects
In my opinion, Mortgage Professionals that use the "Auto-Reply" option that's available in most email programs are making a huge marketing mistake. This article explains all... - 12 Things Every FSBO Needs And Every Mortgage Professional Can Provide
Targeting the For Sale by Owner (FSBO) market is without a doubt, one of the easiest avenues to mortgage success available today. Most mortgage people fail to tap the FSBO market because of a lack of knowledge and a lack of marketing tools. This article explains all... - Why Niche Marketing Makes Sense For Mortgage Professionals
If you are currently struggling in your mortgage business or relatively new to the field of loan origination, you might want to consider changing your marketing tactics and concentrating on a specific niche. This article explains all... - One Common Habit Of Most Successful Mortgage Professionals
The one common habit of all successful mortgage people is their insatiable desire to continually educate and motivate themselves. This article explains all... - Are Spiders Affecting Your Mortgage Marketing Results?
Yes...there are bugs that can affect your marketing and you don't need a pest exterminator to resolve the problem. This article explains all... - If You're Not Getting Complaints, Your Mortgage Marketing Is Probably Not Aggressive Enough
Quite often I'm asked the following question: I just received a couple of complaints as a result of the marketing campaign that I'm running. I'm concerned about this...should I change my marketing program? Here's my answer... - I Just Received Nine Mortgage Calls From Wal-Mart
Three or four times a year I pull the following little origination tip out of my bag and go for it. This article explains all... - How To Help Your FSBO Set The Right Price For Their House
Of all the problems our FSBO will encounter, pricing their house correctly and accurately is by far the most crucial. This article explains all... - The Mortgage Business Is Changing...Are You In Internet Denial?
There is mounting evidence that if you are not on the Internet bandwagon and if you can't be found by people searching for mortgages on the Internet, you are completely "missing the boat" in the mortgage business. This article explains all... - 6 Postcard Marketing Tips That Can Improve Your Mortgage Business
If you're currently involved in a postcard marketing campaign or just thinking about starting one, here are some significant tips you can add to your knowledge base that will help make your mortgage marketing efforts a real winner. This article explains all... - Are You A Mortgage Yahoo?
Does using a Hotmail, Gmail or Yahoo address help your professional image? Absolutely not! You need to correct and improve the situation immediately. This article explains all... - 9 Unusual Ways To Use Postcards In Your Mortgage Business
Traditionally, we use postcards in our mortgage business to pass along holiday greetings, reminders, and general information. Here are a few unusual ways you can use postcards in your mortgage business... - Your Mortgage Tagline...Is It Workin For Ya Or Agin Ya?
The most successful companies in the world choose words carefully when they create their advertising taglines. You can learn from their advertising strategy and experience. This article explains all... - How To Find First Time Home Buyers...Your Never Ending Supply Of Mortgage Prospects
Regardless of the "doom and gloom" mortgage stuff that is being publicized these days, the first time home buyer market just doesn't waiver very much. This article explains all... - Improve Your Mortgage Business...Make Yourself Available
The idea of being accessible might be a little disarming for many of you, but it is one of the best and easiest things you can do to grow your mortgage business. This article explains all... - How To Set Up A Totally Free Direct Mail Program For Your Mortgage Business
This super simple idea will actually allow you to mail 500 or 1,000 or 10,000 or even more...postcards and/or fliers each week for free. This article explains all... - Are You Receiving Your Daily Free Mortgage Marketing Lessons?
Did you know that you have access to a series of free marketing lessons delivered to your postal mailbox and your email inbox every single day of the year? This article explains all... - Bulletin Boards And Mortgage Marketing...A Perfect Match
Yes, I love bulletin boards. I'm referring to those old fashion "cork boards" that in order to post notices require the use of push pins, thumb tacks or even staples (a bulletin board no no). This article explains all... - My Indispensable Mortgage Notebook
A few years ago I came to the realization that if you're running a mortgage business that's computer and Internet based, you need to supplement all of that high technology with something decidedly simple and very old fashioned. This article explains all... - 6 Tips To Tame Technology In Your Mortgage Business
It's here to stay and if anything, methodically advancing forward and providing us with so many opportunities we are sometimes overwhelmed to the point of confusion. Read this article... - Your Mortgage Success And Giving
If you've been successful originating mortgages, I'm sure you realize that one of the reasons for your success is that in many areas you are very "giving." This article looks at the giving process... - A Valuable Mortgage Lesson Learned From Tiger Woods
Unless you've been living in a cave or under a rock the last few years, you've seen first hand how Tiger Woods has become one of the most dominate forces in men's golf. There's a great mortgage lesson here... - Using Advertising Premiums Successfully In Your Mortgage Business
If you're giving away advertising premiums or specialties such as business card magnets, calendars, pens, notepads, jar openers, chip clips, or whatever with your contact information on it...two things can happen. read what they are... - Guaranteeing Your Failure in the Mortgage Business
There is no one that is preventing you from succeeding in the mortgage business. No one of course...except you! Read the details here... - Remind Yourself Why You're A Mortgage Professional
You've probably had one of those days since starting your own mortgage business. Here's why you're in the business... - How To Generate Purchase Mortgage Leads Using Free Reports
The following system can generate a huge number of qualified mortgage leads for you. There's no begging for leads involved plus, delivering donuts and rate sheets are not a requirement. Read how... - It's All In The List...Your Mortgage List
"It's all in the list"...a common bit of wisdom touted by direct marketing experts, internet gurus, catalog companies, and everyone else. Here's why... - Let's Go Fishing...Fishing For Mortgage Prospects That Is
"Would you pay for "dinner for two" at your local eatery in exchange for a number of new contacts that can be added to your mortgage database?" Here's how... - Eight Cardinal Sins That Mortgage People Often Commit
If you could identify mistakes that are killing your mortgage business, would you take heed of that information and correct those mistakes? Here's a few mistakes we all make... - Mortgage Lessons from Joe Girard
Stories abound about how Joe Girard "originated" his business. Here's the real story... - Adopting Mortgage Orphans
Since you are in the mortgage business...and probably connected to an office...chances are real good that your office has its own "Mortgage Orphans." Read the entire article here... - Do You Have A Mortgage Attitude
Of all of the steps involved in a successful real estate transaction the mortgage process is the most important. Here's why... - Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part II
There's a lot to learn about the mortgage business. Hopefully these points will help you in the business. - Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part I
If you could start your mortgage career over...knowing what you know today...would you do anything different this time around? - Mortgage Lessons Learned From Man's Best Friend
There are some important lessons here from our canine friends as you build and grow your Mortgage Business. - Your FSBO Marketing Program and "The National Do Not Call Registry"
Many of you have asked if using a For Sale by Owner (FSBO) Marketing Program is in violation of this law? Here's theanswer... - Did You Send Your Thanksgiving Cards?
You're probably asking...as a Mortgage Professional, why in the world would I send Thanksgiving Day cards?
Here's the answer... - Mining Mortgage Gold Using For Sale By Owner (FSBO) Marketing
Most mortgage professionals really choke whenever they have the opportunity to work with a FSBO. Somehow they always find reasons not to. You're missing a gold mine. - Improve Your Mortgage Business Using Two Little Words
Everyone loves to be appreciated, recognized. Here's a mortgage marketing tip that can help your business... - Are Your Emails Costing You Some Mortgage Business?
You're probably an avid email user. But, used improperly, email can also be a killer for your mortgage business. - How to Get Started or Re-started in Your Mortgage Business
This is the time to get totally involved in your Mortgage Business. Follow these simple steps to make it happen... - Are Your Mortgage Prospects "Googling" You?
If you don't believe some of your mortgage prospects are checking you out using Google...think again! Read this article and be prepared... - 8 Reasons Why You'll Want to Keep Your FSBO Marketing Program a Secret
If you're currently marketing to For Sale by Owners (FSBOs) or about to start your program, here are some good reasons for keeping your efforts under wraps and cloaked in secrecy... - 6 Reasons Why You Should Use Magnetic Mortgage Signs
One of the best decisions you can make if you're originating mortgages is to invest in a quality set of magnetic car signs. Here are the details to get you started... - How To Get FSBOs To Call You
Are you actively pursuing the FSBOs in your marketing area? You should be...because you'll generate a never ending supply of inexpensive purchase mortgage leads if done correctly.
Here's a really great tool to add to your marketing bag of tricks... - 5 Highly Effective Ways To Use Your Mortgage Business Card...Part II
Make sure your business card is working for you and not against you. These tips will help... - 5 Highly Effective Ways To Use Your Mortgage Business Card...Part I
Your business card can be one of most powerful forms of marketing available to you. Follow these tips to improve your mortgage business... - The Internet and Your Mortgage Business
Every single day millions of pages are added to the internet and new users are hopping online for the first time in unthinkable numbers. Read what this has to do with your mortgage business... - 100 Million And Counting...Is Your Mortgage Website Among Them?
People are becoming familiar with the availability of good content and information that they can readily access, consume online, and respond to immediately. Your website needs to be accessable... - Here's A Disturbing Prediction For Both You And Your Mortgage Business
One year from now, many of you will be in exactly the same position as you are now. Take my little self-test and find out exactly where you stand... - Two Great Ways You Can Use Signs to Promote Your Mortgage Business
Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. Here's two ways to use signs to promote your Mortgage Business... - Consumer Direct Marketing - Don't Leave Your Mortgage Business Without It
Many loan officers and mortgage brokers are working with prospects, home buyers and sellers, many months before they even think about contacting a Realtor/Agent. Find out how by reading this article... - 10 Reasons Why You Should Be Using Postcards in Your Mortgage Business
Postcard marketing is one of the most effective ways to keep in touch with your prospects and customers. Here are 10 good reasons to use postcards. - 10 Additions to Your Mortgage Business Card That Could Improve Your Business
There are many things you can add to your mortgage business card to assist you in originating mortgages. Here's 10 of them... - Promoting Your Mortgage Business on Valentines Day
Here's a great promotion you can use for your mortgage business on Valentines Day.
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